Product Campaigns

There’s always something new launching at Restoke. One day it’s a new feature, the next our subscription tiers have changed, and every launch needs its own campaign and web content. Features start out described in product language, and honestly, an operator doesn’t care what we built. They care what it does for them. So most of my job is translation: finding what’s actually worth talking about, then building the mockups, messaging, and assets so the launch tells one story everywhere it shows up. AI allergen tracking was one of the best launches I’ve worked on, because it has such a big impact on operators. I built an organic campaign around what’s at stake, leading with “Allergens aren’t a guessing game,” because one missed ingredient can turn a great service into a serious problem. Restaurant Intelligence was trickier, since one campaign and landing page had to introduce new AI features and new tiers at the same time. I led with the features so operators understood the value first, then brought in the tiers once they had a reason to care.