Daily Sonesta

Running social for Sonesta meant juggling layers of personality. Every property had its own, and every brand above it came with a separate identity and audience. The hardest part was keeping them from blurring together. With properties ranging from Royal Sonesta’s luxury hotels to the budget-friendly Sonesta Simply Suites, I had to know each brand’s quirks by heart. Royal Sonesta got an aspirational, polished voice, including a mascot series with real brand storytelling and artwork behind it, while Simply Suites leaned practical and playful, with things like a popcorn quote series. Detailed content calendars kept all of it from stepping on each other. I designed and edited the content in Canva, from weekly series and marketing campaigns to reposted guest stories and key events. And when we needed something we couldn’t produce in-house, partnering with freelancers and influencers on UGC and short-form video was a ton of fun.