Static Campaigns

Every week, I try to look up from our own work and check what’s happening around us, including what competitors are running. They were still leaning on video too, but they had around 20 to 30 statics in rotation and kept refreshing them. We had about three. So I started designing static sets in Figma, built around a few angles: clear looks at the product, real customer results, and pain points operators feel every day, like “39% food cost on your salmon. That’s not fine.” I gave each set its own visual style, from moody food photography and footage from our customer case studies to clean product UI, so our ads don’t start to blur together. Statics are quick to make, which makes them perfect for testing several messages against each other to see which problem people care about most. The first sets just went live, so I’m curious to see what wins and how it shapes the messaging for our video and organic content.