Unicorns Podcast

Our CEO was a featured guest on the Unicorns Podcast, talking about the state of the hospitality industry, how Restoke works, and the real impact it’s had on operators. My job was turning that episode into social content. Founder content puts a real person behind the brand and shows operators who’s actually building what they’re using. Our CEO can be frank, curse, and call parts of the industry BS. Our brand account can’t. But long-form doesn’t travel well on social, so I went through the episode for the moments that could stand on their own. I cut those into short clips with captions and a hook up front, and designed graphics to keep the series recognizable in a feed. Each clip had to make sense to someone who’d never heard of Restoke and still give them a reason to want to know more.