Welcome to Restoke

Starting any new software can feel overwhelming, and restaurant operators don’t exactly have time to sit through a lengthy tutorial. Our platform used to have no opening video at all. It just plopped you right into the dashboard. We pitched a welcome video as the first thing new users see when they log in, something that shows who we are and why we built this, and that’s how Welcome to Restoke was born. A lot of our team came from hospitality, and part of our brand is never talking down to the people we’re building for. I wrote the script so operators would see their own reality first and the product second. Restoke shows up after that, as the thing that makes the day easier, and the video lands on our main brand line: turning the job back into something they can love again. I briefed the b-roll we commissioned, then edited the final cut in Premiere alongside product mockups and stock footage. The challenge was making three very different sources feel like one story instead of a collage. It’s since become our go-to introduction to the brand, well beyond onboarding.